Easter 2019 is upon us, the Easter preparations are going on and there has been a notable increase in the consumer percentage, as that time of the year has arrived when you put your Easter Eggs in the basket.
Almost 80% of the country’s adults prepare for Easter and celebrate Easter to the fullest. This makes them spend almost $151 per person which includes everything such as their clothes, the Easter candies and the Easter decorations.
One of the biggest strategies for the marketers that works on the occasion of Easter is ‘The Easter sale’. The people who don’t plan on celebrating the occasion at first are compelled to not let the Easter sale slip away and they end up buying different things. These people find it hard to resist the urge and result in spending nearly $19 on average, the percentage of this population has reached up to 48 percentage.
The bigger participants of Easter occasion are the people below the age of 35. They tend to celebrate the occasion with full zeal. They spend more than the average adult does and make grand preparations for Easter celebration. There has been an increase in their percentage as compared to past ten years.
Why has this number increased?
There are a lot of reasons as to why there has been an increase in the spending of adults on the occasion of Easter.
Some of the major reasons are the ones that are the most typical ones such as; cooking an Easter meal along with Easter delight, hosting an Easter brunch with the family, flying to see the family and celebrating Easter with them.
For those of you who are looking to host an Easter dinner, there is good news for you.
Williams-Sonoma, a gourmet cookware is selling a full-fledged Easter dinner this Easter 2019.
The consumers who are a bit younger tend to celebrate Easter in a more fashionable manner such as hosting an Easter egg hunt event, shopping online and going for shopping on the holidays.
What Inspires the Younger Customers?
Younger customers are provoked by seeing different Easter activities on the internet which makes them spend more on Easter festival.
Here’s a surprising fact,
The younger consumers tend to increase their Easter spending every year.
Only 12 percent of young consumers that fall under the age of 35 said that they would increase their spending on the occasion of Easter.
But, In 2019,
The number of young consumers that plan on spending more than the previous years has doubled.
Well, to put it out there simply,
the younger consumers get attracted to sales and the displays quite easily as compared to the people older than them. A fun concept that is pretty famous among the kids who are in their 20’s is that going shopping for Easter occasion is a social activity.
Access from Mobile Phones
One of the biggest reasons why the percentage of consumers is increasing is mobile phones.
With help of their mobile devices, they have access to almost all the shopping and online websites, where they can purchase their Easter decors.
If we go back to 2015,
Only 63 percent population planned to use their phones to make purchases whereas now the percentage has grown out to be 74 percent.
In 2015, the consumer percentage that used mobile phone to make purchase was 24 percent and now it has grown to be 37 percent which is a significant rise that can’t go unnoticed.
it is permissible to say that the marketing campaigners are now going to be focused on making it easy for the consumers to access everything from their mobile phones.
Celebrating Easter is a great thing, it gives everyone a chance to rejoice family moments and have fun.
On a parallel note, the retailers have an opportunity to make the most of this occasion as well.